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Dezzi Digital Strategy call

Web · SEO · Google Ads

Anti-slop web design for the AI era.

Most new websites are template slop and AI-generated copy. We build the opposite — sites that win in AI search, load faster than 98% of the web, and never lock you in.

Book a strategy call See how we're different

In summary

The numbers that matter.

Not vanity stats. Real properties of every site we ship.

  • 95+
    Lighthouse mobile

    Every site, enforced in CI before deploy.

  • 3–5 days
    Typical build time

    Brochure site, brief to launch.

  • £ 0
    Ongoing hosting cost

    Cloudflare's global edge, free tier.

  • 100 %
    Code & content ownership

    Your repo, your accounts, your data.

The state of the web

Why most new websites are slop.

Three reasons the web got worse, not better.

01

Template builders

Wix, Squarespace and templated Webflow churn out the same five layouts in different colours. Recognisable from a mile away. Slow on mobile. Optimised for the builder's growth, not yours.

02

AI-written copy

Most new marketing copy in 2025 was written by ChatGPT and shipped untouched. Generic, hollow, indistinguishable. Google's Helpful Content updates and AI Overviews filter most of it out.

03

WordPress plugin sludge

50 plugins, monthly security patches, licence renewals, Lighthouse in the 60s. The total cost — your time plus hosting plus your patience — quietly exceeds the cost of building something better.

How we stack up

Side by side with the usual suspects.

Same job, three radically different outcomes. We do the third one.

Comparison of agency approaches
Criterion Wix / Squarespace WordPress agency Dezzi Digital
Lighthouse mobile (typical) 50–70 60–85 95+, enforced
Time to launch DIY weeks 4–8 weeks 3–5 days
Monthly hosting £14–39 + plan £30–100 £0
Plugin / licence cost Templates + add-ons £300–600 / year £0
Security patching Their problem Monthly Static — none needed
Optimised for AI search No Plugin-dependent Built in
Walk-away ownership Trapped Painful migration Repo + accounts in your name

Why we're different

We build the opposite.

Strategy first. Craft over scale. AI used as leverage, not a substitute.

01

Strategy before code

Before we touch design, we work out who your customers are, what they search, and what AI engines say about you when asked. The site follows the strategy.

02

Performance is the product

Every site we ship hits 95+ Lighthouse on mobile, served from Cloudflare's global edge. Faster than 98% of the web.

03

AI as a tool, not the author

We use AI to move faster — research, structured data, sitemap planning. We don't use it to write your About page.

04

Built for AI search

Schema markup, structured content, citation-friendly writing. When ChatGPT or Perplexity gets asked about your category, your business is what they reference.

05

You own everything

Code in your GitHub. Content in your hands. Hosting in your name. You can fire us tomorrow and the site keeps running for free.

What we do

Three services, one philosophy.

Pick one, all three, or start with the website and add the rest when you're ready. Every engagement starts with a free strategy call.

01

Web design & development

Custom sites built on our open-source framework. Fast by default, owned by you, hosted free on Cloudflare. Typical turnaround: 3 to 5 days. From £900.

02

SEO that ranks in AI search

Technical SEO done properly plus content structured for ChatGPT, Perplexity and Google AI Overviews. Most SEO agencies are still optimising for 2020. From £600 / mo.

03

Google Ads that convert

Performance ads that complement your organic strategy. We run the campaign, the landing page and the analytics — what works gets reinforced, what doesn't gets killed. From £500 / mo + ad spend.

What you actually get

Everything in your £900 brochure-site build.

Most agencies charge £3,000+ for the same bundle, then nickel-and-dime you for the rest. We don't.

DD·

Dezzi Digital

Anti-slop web, SEO & Ads

Invoice
№ 2026-001
Issued
29 May 2026
Terms
50 / 50
Itemised value stack
№ Description Value
01
Custom design, themed to your brand
Not a template. Your colours, your fonts, your photography.
 £1,200
02
Up to 5 pages of bespoke copywriting
Strategy-led — not a ChatGPT dump. Human-written, conversion-aware.
 £600
03
Technical SEO foundations
Schema markup, sitemap, robots.txt, meta tags, Open Graph — done before launch.
 £400
04
Contact form + spam protection + email delivery
Real backend (D1 + Resend), not a third-party Google Form embed.
 £300
05
Cloudflare deployment + your own domain
Set up under your account from day one. No tenant lock-in.
 £200
06
Free strategy call + one-page brief
30 minutes, no sales script. Brief delivered within 48 hours.
 £250
07
Lighthouse audit + a11y compliance
Performance + accessibility checked in CI before every deploy.
 £250
08
Handover packet — repo, accounts, docs
Everything transfers to your name. ARCHITECTURE.md included.
 £200
Subtotal value £3,400
Anti-slop discount (applied)
What you pay today £900

50% on signed brief, 50% on launch. No subscriptions. No surprise invoices.

Lock this in

How we work

The Dezzi method.

Four steps. No long proposals. No drip-fed weekly check-ins. No surprise invoices.

  1. 01

    Free strategy call

    30 minutes

    30 minutes on a video call. We figure out if we're the right fit, what you actually need, and roughly what it would cost. No deck, no sales script, no follow-up chasing.

  2. 02

    One-page brief

    Within 48 hours

    We turn the conversation into a one-page brief — goals, scope, price, timeline. You sign it. We start work that week.

  3. 03

    Build in days, not weeks

    3 to 5 days

    A brochure site ships in 3 to 5 days. You see daily progress in a shared staging URL, not weekly status emails. Changes happen in real time.

  4. 04

    Launch and optimise

    Ongoing

    We deploy to your Cloudflare account on your domain. If you've added SEO or Google Ads, we keep going. If not, you walk away owning every line of code and every account.

What people say

Real words from real clients.

I've used Dezzi Digital a number of times for help with social media management, website development and paid ads. Highly recommend!

Three promises

Risk-free, in writing.

Schedule of Guarantees

Ref. DD/G/2026

In consideration of engaging Dezzi Digital, the following guarantees shall apply to every project, irrevocably, in writing, without exception or fine print.

  1. 95+ Lighthouse, or it's free.

    Your site doesn't hit 95+ on Performance, Accessibility, and SEO on mobile at launch? We don't bill you for the build. Full stop. We have never failed this — but it's in writing anyway.

  2. 5-day launch, or 20% off.

    From signed brief to live on your domain in 5 working days for a brochure site. If we miss our agreed launch date, you get 20% off the invoice for every business day we're late.

  3. Full ownership, from day one.

    Your GitHub repo, your Cloudflare account, your domain, your email service. If you ever fire us, you keep everything and the site keeps running. Free hosting, no lock-in, no captive data.

  4. Anti-slop pledge.

    We will never ship your site with AI-generated copy passed off as ours, template designs sold as bespoke, or hidden monthly fees. If we ever do, you're owed the project back at no charge.

Manj · Dezzi Digital

Dated · 29 May 2026

Book your strategy call

Honest answers

Questions before we talk.

The things people ask on the first call. If yours isn't here, ask it directly.

  • Can you really build a brochure site in 3 to 5 days?

    Yes — because we built the framework that powers it. The blocks, the design tokens, the deploy pipeline and the SEO basics are all done before you arrive. We spend the time on what's specific to you (positioning, copy, your brand) rather than rebuilding the wheel.

  • What do you need from me to get started?

    A 30-minute video call, the basics of your business (services, area, audience, current site if any), and brand assets if you have them. We turn that into a one-page brief and quote within 48 hours.

  • How does payment work?

    50% on signed brief, 50% on launch. No subscriptions, no ongoing fees on the build itself. SEO and Google Ads are billed monthly in arrears.

  • Will I be able to edit my own content?

    Depends on the tier. Lite-tier clients get a brochure site with managed updates (we handle changes, no monthly fee). Standard-tier clients get a built-in admin so they can edit text, swap images, and add new pages themselves.

  • What happens if I want to leave you later?

    You walk away with everything. Repo transfers to your GitHub. Cloudflare account is already in your name. Domain is already in your name. Site keeps running, you owe us nothing.

  • How is your SEO different from other agencies?

    Most SEO agencies are still optimising for blue-link Google. We optimise for that plus the AI search engines (ChatGPT, Perplexity, Google AI Overviews) that increasingly cite specific businesses by name.

  • Why should I trust an agency that runs Google Ads when you criticise AI-generated marketing?

    Google Ads is a paid distribution channel — we use it where it's the right tool. The slop we object to is AI-written copy passed off as human content, template designs sold as bespoke, and dashboards that hide whether the spend is working.

  • Do you do hourly maintenance or fixed monthly?

    Fixed monthly for SEO and Ads. Hourly for ad-hoc website changes outside any plan you're on, billed in 15-minute increments. No hidden minimums.

Stop accepting slop.

If your current site loads slowly, reads like ChatGPT wrote it, or you can't even edit your own phone number — there's a better way. Free strategy call. 30 minutes. Zero pressure.

Book your strategy call

Get in touch

Tell us what you're trying to do.

The more specific, the better. We respond within one working day with either a strategy-call slot or a straight no.